Classic Fine Foods

Our vision is to be the leading global provider of the finest ingredients and innovative culinary solutions.

We want to be at the forefront, setting the trends in our different markets and offering the finest ingredients as well as creative, groundbreaking solutions. We have more than 20 different teams and locations, with the objective of extending and covering more territories, partnering with producers from all around the world.

Our mission is to inspire, empower & support chefs in realising their culinary ambitions!

We aim to stimulate our customers with an extensive and innovative product range, to empower them through our training courses, demonstrations, workshops, events & tasting sessions and to provide guidance from our dedicated teams; experts in their field who are passionate about the industry.

We are our values

At Classic Fine Foods, our values define who we are and what makes us truly unique. We embrace our values, every single day and in everything we do.

Discover Our 6 Values

excellence

passionate

customer-centric

entrepreneurship

responsible

one-cff

We are Excellence

An unwavering commitment to attain the highest standards.

We set ourselves a very high bar in everything we do, along the whole value chain. We source ingredients of the utmost quality and superiority and provide an exceptional level of service to our clients, daily. We import and store our products in the best conditions, respecting the highest quality and safety standards and taking the greatest care when it comes to picking accuracy and delivery. We are proud to work with the most discerning chefs from around the world who expect nothing less than perfection. We strive to make sure that we are the most reliable and trustworthy partner, exceeding their expectations and constantly going the extra mile so they can create exceptional dining experiences.

We strive every day to provide our chefs with the finest ingredients available. This means only working with selected partners, who have the best quality & practices. We take pride in helping our customers realize their full potential.

Fabien Japan (M)
Excellence can be truly inspiring. When I witness excellence in others in the way they achieve their work, it motivates me to push my own boundaries and strive for greatness. Excellence is accepting the awesome responsibility of always giving the very best you have to offer, available to the people around you every day.

Jérôme UK (M)
I really enjoy how we always aim for the best in everything we do. I am inspired by how we work together to get the best ingredients and provide excellent service. What makes us special is not only caring about the quality of our products but also paying close attention to how we store them, making sure we pick accurately, and promising reliable deliveries. In my experience, Classic Fine Foods is more than just a company – it is a partner you can rely on. Working with the Michelin Guide not only makes us more prestigious but also shows that we are dependable and consistently exceed expectations. It is more than just a job; it is a community dedicated to doing our best, and I am proud to be part of it.

Ashkay UAE (M)
I have been with Classic Fine Foods for almost 19 years… It provides a very conducive environment to learn, grow and prosper. It really is a great pleasure to work with great people & many more good things; great leadership, great products, best customer service... Overall, ‘excellent’

Hai Vietnam (F)
Excellence does not mean we must be perfect. However, it is a commitment to be dedicated and to strive for the best. We all have a part to play, to inspire each other, to embrace challenges together & continuously improve

Pey Singapore (F)
To me, excellence feels like it is ingrained in the very DNA of Classic Fine Foods - from product sourcing to the creativity of our offers and more. Excellence in relationships is part of daily life for my colleagues and I, knowing our customers to better meet their expectations. Excellence is a lifestyle that we maintain and strive to embody every day. To excel, not disappoint, that's what is most important to me.

Clarisse France (F)

We are Passionate

A culture dedicated to food led by experts in their field.

We are a bunch of foodies trying to make the planet a better place by enhancing every cooking and dining experience! Our teams are true enthusiasts, passionate about the food industry, always excited to unearth the most amazing ingredients for our customers and share their latest discoveries. We like to seek out and surround ourselves with partners who are similarly passionate about all that they do. It gives everyone at Classic Fine Foods a real sense of joy and fulfillment, something that is evident when meeting our teams.

My core feeling of passion motivates me to push boundaries and love my role. It’s a feeling of being connected with my colleagues both locally and globally! With a mutual sense of being privileged to work with the best team and the best sourced products. Our passion flows through to our incredible customers who can make the most of our ingredients.

Sofia UK
If there's one thing I've learned about life, it's that there's a unique & exhilarating magic in the world of food & that magic is ignited by one thing: passion. Passion at Classic Fine Foods is not only about food or satisfying your taste buds; it's a journey of the senses, a celebration of culture, a never-ending quest for flavors that dance on your palate.

Alson Malaysia
Passion is definitely one of the most important values at Classic Fine Foods. While I was speaking with a younger colleague I was asked, 'how is it working with so many different partners across many different time zones from all around the world, it must be very challenging?' I thought for a moment & I could honestly reply that one of the core values which drives me every day is PASSION.

Jason Singapore
I have the privilege of being part of a culture that's truly one-of-a-kind. It's a culture where every individual is not just passionate about food but obsessed with it. We are a community that lives & breathes culinary excellence. We are dedicated to transforming every meal into a masterpiece, from sourcing the finest ingredients to crafting innovative dishes. This culture has a way of igniting my passion for food. It's a remarkable journey to be a part of, where our collective dedication to the culinary experience is nothing short of extraordinary.

Bagus Indonesia
When it comes to food, there is always someone to talk to at Classic Fine Foods. It is the only way to offer the best products & guarantee excellence to our customers. Whether you are an amateur or a gourmet chef, it is a shared passion that drives us to innovate, exchange ideas and enjoy it all together!

Melody Hong Kong
My passion for food comes from the desire to learn more about different cultures, knowing that food is an important medium for conveying ideas & concepts. It’s also the common ground that we create relationships & bonds. We continuously bring our customers new ideas & concepts, a love visible through the Classic Fine Foods philosophy.

Gloria Macau

We are Customer Centric

The customer is at the heart of every decision we make.

Classic Fine Foods operates with the customer at the forefront of everything we do, across all our departments. Our commitment to a customer-centric approach means that we place paramount importance on attentively understanding our customers' desires and consistently staying ahead of their evolving needs. We support them through our expert product knowledge, always seeking out new insights and trend updates to enhance the ways in which we can help. Armed with this knowledge, we hand-pick niche products and offer new solutions to suit their needs. Our customer focused service and support is proven to be flexible and adaptable.

Customers are the centre of our decision-making processes here in Classic Fine Foods. We don’t simply settle with just 'that would be enough' or 'that would do', we go beyond that. We are not just selling products, but we also sell customer experience. Truly, it inspires me to give my all each & every day at work.

Nurul Malaysia
The customers are our daily priority regarding the service we will provide them. Our capacity to source and propose the most suitable items for their own business plan or entity. Bringing our own experience and expertise to also bring them valuable SKU to serve or sell.

Benoit Hong Kong
It is such a privilege to be part of a great team where we are artists at problem solving, to resolve each and every issue faced by our customer in day-to-day operations. It is such a great pleasure when we can make them love us by delivering our top service, attentiveness, flexibility and attention to detail. Accept nothing but the best!

Khairi Indonesia
At Classic Fine Foods, our everyday priority is to serve our customers in the most professional manner and beyond. Our teams are always available to listen and find solutions for them. We genuinely care about the impact we have in their business and their success.

Matthieu Macau
Our Customer Service team is always at the forefront across all our departments, communicating with customers smoothly, understanding their needs as soon as they can, bridging the gap between customers and our Sales colleagues. I am truly proud of our customer focused service and support from our Customer Service team!

Chiemi Japan

We are Entrepreneurship

Guided by curiosity and thriving for continuous innovation.

We believe we are the market leader and trendsetter in our industry and in order to maintain our position, we take calculated risks, always ready to explore new possibilities and take up new challenges. We love to bring innovations and breakthrough solutions to our customers. Our eagerness to be a step ahead of the competition is reflected in the way we engage with our teams. We offer an open-minded working environment, encourage creative thinking and empower our staff to explore new ideas and take ownership of their actions.

Innovation is my favourite element of entrepreneurship, and Classic Fine Foods is a hub of innovation, always generating ideas for new product ventures, markets, technology and quality of goods. My colleagues and I are always open to change to ensure a reliable process achieves the same outcome but in a more efficient and economical way.

Hien Vietnam
Classic Fine Foods is a company that is a trendsetter of high-quality products, requiring us to maintain a quality of service to consumers and understand their needs. Therefore, we are proactive in finding new opportunities by developing, introducing and improving the products we market. Our Entrepreneurship value encourages us to initiate by coming up with new ideas, trying new ways or adopting new ideas, which is supported by the business to grow. This can be done because it's facilitated by a healthy work environment and culture

Eka Indonesia
The entrepreneurial mindset is closely intertwined with our goals, encouraging the team to break free from conventional thinking and to be more agile. This empowers us to be creative, reinvent ourselves, introduce innovative methods of collaborating with our brands & establish fresh ways of engaging with our customers.

Margherita Singapore
Entrepreneurship, there's nothing more exciting than developing new areas. We must find, negotiate, develop & promote our offers and expertise to be a little more visible around the world every day. Keeping our entrepreneurial soul to create new stories - what a great motivation!

Florent France
We are not afraid of taking risks & we are proud of working at Classic Fine Foods! Never try, never get - this is our spirit.

Ryo Japan
Every day, we remain proactive in exploring new technologies, learning about emerging trends to lead in the market. Ensuring that Classic Fine Foods can provide optimal solutions to our clients.

Pan Hong Kong

We are Responsiblity

Striving to make a difference for a better future.

We are committed to making decisions that are ethical and responsible, starting with the products we source. When we select a new partner or a product, we pay particular attention to how the product has been created and which production methods have been chosen. We want to work with the best partners, those who choose extensive production methods, are committed to animal welfare and respect the environment. We also take measures to minimise our own environmental footprint, whether that be the way in which our products are imported, the vans we drive or the electricity we use to power our warehouses.

My main aim is to inspire customers with products which have ticked every box and sustainability is definitely one of them. Products that tell a story always have a soft place in my heart because these are a labour of love with fantastic teams behind them.

Ivan UK
At Classic Fine Foods we take our responsibility seriously. From rigorous quality checks to meticulous temperature control during transportation, we prioritize food safety at every stage. We believe in transparency, providing clear information about the origins and ingredients of our products. But our responsibility goes beyond the food itself. We strive to source sustainably, minimise waste, and support local where possible. We partner with responsible farmers and producers who share and believe in our same values.

Cable Vietnam
Responsibility is the cornerstone of our company's character, capturing our unwavering commitment to ethical conduct. It drives us to prioritize our customers, nurture our employees, engage with our communities & make principled decisions. This value is our compass, guiding us towards a future where we consistently do what's right, ensuring the well-being of all stakeholders & the enduring success of Classic Fine Foods.

Thilini UAE
Responsibility is a key value in my area of work, delivering effectively and efficiently without compromising on our ethics or quality. I strive to maintain a mindset that I am personally responsible for contributing to the well-being of all our stakeholders.

Nick Singapore
Throughout my years in Classic Fine Foods, I learnt that our company is very committed to being the best in the industry. It has become my responsibility to be one of the key contributing factors in making it a success. I always put ethics at the forefront of my daily tasks, integrating an efficient ordering and delivery process, so that at the end of the day, customers have faith in our ability to provide the finest.

Pavitthra Malaysia
One of my responsibilities as a member of our Import Team is to optimise day-to-day operations for most efficient & cost-effective shipments. By doing so we can meet the needs of our customers and help minimise food waste, which I believe should contribute to a greener & more sustainable future.

Shoko Japan

We are One CFF

The feeling of a united work family.

At Classic Fine Foods, we seek to instill a strong sense of belonging and togetherness. We are a diverse melting pot with our teams spread across more than 20 different locations around the world who are all united by the One Classic Fine Foods spirit. Through supporting each other, learning about our cultures, welcoming diversity, and making everyone feel like they have found a home in Classic Fine Foods, we have achieved the complex challenge of establishing a sense of family at work. It is important to us that everyone feels that they belong and can come together as one.

Being in a company that prioritises a strong sense of belonging and togetherness holds immense value for me. It means fostering an environment where I'm not just an employee, but an integral part of a supportive community. This sense of belonging fuels my motivation, enhances collaboration, and ultimately brings out the best in me professionally and personally.

Tatjana UK
At Classic Fine Foods, we have a diverse team that approaches the same problem from different perspectives, resulting in more innovative solutions. We each bring to the table a lifetime of experience & knowledge. Each of us contributes value to the organisation based on our unique characteristics. We are committed to continuous improvement, it's important to us that we are willing to learn, accept feedback & listen to each other’s concerns. Our relationship is based on mutual respect, common goals & open communication. Classic Fine Foods strives to provide us with a sense of belonging & support.

Francis UAE
Embarking on the journey to fortify internal unity is personally significant. I am honoured to be a brick, contributing to the greater structure being built. A united team allows everyone to realise their potential, we all march together toward success. Fostering this unity not only contributes to the advancement of Classic Fine Foods, but also for everyone to discover fulfilment & purpose in their roles.

Cuong Vietnam
ONE CFF is inspiring, giving us hope for a better future. The shared sense of purpose motivates us to work together, collaborate, overcome challenges & achieve our common goals together.

Ben Malaysia
I think Classic Fine Foods is my first work environment where the people are very warm & welcoming. I feel accepted, appreciated & I am amazed at how my colleagues can support each other through the ups & downs of work life, despite our differences in backgrounds & characteristics. I am grateful to be part of Classic Fine Foods.

Nadya Indonesia
The excitement at Classic Fine Foods is contagious. It’s an inspiring environment to be a part of, seeing my colleagues go above & beyond, constantly learning & growing inspires me to be the best I can be. Working with such a passionate team has made my journey incredibly fulfilling, meaningful & enjoyable.

Sandy Hong Kong

Our Vision, Mission& Values