HUG Familie

With five generations of experience, the Hug family has masterfully combined innovation and tradition to create authentic and high-quality pastry products.

Hug began in 1877 in a bakery in Lucerne, Switzerland, when the founder, Joseph Hug-Meyer, invented Hug Zwieback (crisp bread). Today, the company has preserved their traditional know-how whilst still keeping up with modern trends in pastry.

Hug offers premium Swiss quality with all their products, sourcing the finest quality raw ingredients, including 100% Swiss butter.

The company’s ready-to-use pastry solutions are designed to reduce labour time and ensure precision so that chefs can focus on the flare and innovation of their creations.